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Beyond environmental concerns about reducing carbon emissions generated by its sports events, there was a desire to involve the public and sponsors in concrete awareness actions, bringing innovation to the participants' experience and reinforcing the organization's commitment.
The process began with data collection and calculation of estimated emissions for each tournament, such as Roland Garros Jr and ENGIE Open, followed by practical suggestions for reducing carbon footprint.
During the events, interactive totems were implemented educational activations for calculating individual participant emissions, bringing the public closer to the climate cause.
With support from ENGIE, event sponsor and renewable energy reference, emissions compensation was carried out through carbon credit acquisition. At the end of each event, CBT received the Descarbonize Carbon Neutral seal,recognizing the effort to fully neutralize the environmental impact generated.
The initiative placed CBT at the forefront of sustainability in sports, engaging stakeholders and showing that it's possible to combine performance and environmental responsibility in a high-quality event.
How Due Developer began its journey towards Net Zero with Descarbonize's support
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